Introducing our official charity, Sands

We are pleased to announce that we will be donating 10% of all proceeds from sales from The Charlie range to Sands, saving babies' lives, supporting bereaved families. Read on for a short post introducing our charity - Sands.

Sands was founded by bereaved parents in 1978 who found that there was no access to support following the deaths of their babies. Since then Sands has grown, but parents who have experienced baby loss are still at the heart of everything they do.

Sands is comprised of staff and volunteers who work together to ensure that anyone affected by the death of a baby has access to compassionate, experienced support. They offer one-to-one and group support through their various bereavement support channels, local groups and Sands United football teams, their family and remembrance events and they provide virtual and physical bereavement resources such as memory boxes.

Should you wish to donate to the charity (but purchase something from our other ranges) you can help the charity in a variety of different ways, more details on how to do this can be found here

Order from The Charlie collection to help raise money for our chosen charity